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Today marks the 13th anniversary of the horrific events of 9/11/2001. It is difficult to believe so much time has passed. That so many things have changed. We saw the best and worst of the human condition on that day and in the aftermath. We saw feats of great heroism and strength, but we also saw ugliness. Lines drawn in the sand. Us and them.
In the wake of the attacks, a campaign was developed with the simple message, “I am an American” by Austin-based agency, GSD&M and the Ad Council. Roy Spence, Chairman and Co-founder of GSD&M tells the story of the campaign’s creation all those years ago. It remains in my mind one of the best examples of using creativity, inspiration, and ingenuity for good. Out of the tragedy, so many points of light…
Marketing and Mothering 