Small business owners wear a lot of hats. You’re the CEO, the President, the HR rep, the Marketing department; the Finance Department…the list goes on and on. In the ever-increasing to-do list of the small business, simple steps to help with marketing and promotion are often shuffled to the bottom. When you think of social media, what do you think?
If the last few years have proven anything, it’s that social media is here to stay and it’s where your customers are spending their time. If you aren’t there to join the conversation, your competitors will be. So, what are three things you can do today to jump-start your social media presence?
1. Open an account
This is elementary of course, but you can’t join the conversation if you aren’t using social media. At minimum, you should have a presence on Twitter, Facebook, and LinkedIn. You can easily link the three and post once to three potentially different audiences.
2. Follow other people or businesses you admire
One way to get followers is to follow others. In one week, you can as much as double your followers just by starting to follow more people and use your account(s).
3. Participate in other discussions
Worried you won’t have anything interesting to say? Read through your feeds and re-post the things that resonate with you. Make sure you always provide credit to the original source, but put your own spin on it. Add some value and show you are an expert in your field. Make sure you respond to any mentions or messages from current or potential customers. Some may be complaints you’ll want to resolve offline, but you don’t want to ignore any conversations.
It can be tempting to broadcast every message about your company or your brand, but be sure to follow the 80/20 rule. This rule states that just 20% of your social media content should be about your brand. People want to enter into meaningful conversations, and if you respect that and provide them with a place to be heard, you’ll be rewarded with an increased following and increased engagement.