There’s been a lot of talk lately of Colbie Callait and her new video, Try.  Obviously as a woman, a mother, and a marketer, it strikes a chord on many levels.  If you haven’t seen it, take a look.  It’s a great song with a great message for all of us.

 Does this message apply to our marketing as well?  To our brands?  I think so.  We like to think that we are in control of our brand.  We hire brand managers and launch branding campaigns, but the truth is, we shine up our message, put it out there and wait to see how it’s received.  If we are walking the walk of our core values and holding our heads high as we go about the business of doing what we say we’ll do… If our interactions are genuine and sincere… What we project and how we are perceived are likely to be in sync.  If we are dishonest with ourselves and worse yet with our people or the public, there is likely to be a large disconnect between who we say we are and who we are perceived to be.

So, how hard do we try?  In the famous words of Yoda, there is only do or not do.  There is no try.