I am walking a journey right now to live in the now. This is an incredibly difficult thing to do as a human being and even more so as a marketer. We care very much about how what happens today is going to be perceived tomorrow and how what happened last year compares to today. Still there are strong lessons in being present. So what do you do when the inspiration you so desperately need is doing a better job of hiding than your 3 year old daughter ever could? Coaxing it out with promises of extra loops of the Frozen CD are not likely to do you any good.
I have no definitive answers, but I do like to try to remember to breathe…that breath is life and creativity is also life. So, in some ways, breath is creativity. I try to immerse myself in someone else’s creation for a while. WIRED Magazine is great for that as is Creativity Online.
Sometimes the act of going for a walk or to a yoga class are enough to unlock that chi and let the creative juices flow. And sometimes you just have to put it away for a while and come back when it beckons.
Hungarian psychologist Mihaly Csikszentmihalyi, noted expert on the topic has this to say about flow:
In an interview with Wired magazine, Csíkszentmihályi described flow as “being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you’re using your skills to the utmost.”
How do you achieve flow?